Know what works
The funnel has never been more layered. Your answer shouldn't be. Data Masons shows marketing leaders and decision-makers in Malaysia & SEA what's actually driving ROI — with advance business analytics and marketing mix modelling. Turn your data to actionable insights & business decisions that are independent of every platform, agency and channel.
Half your funnel is decoration
There are now as many channels to convert as there are to communicate. Search, social, retail media, marketplaces, CRM, TV, influencers, affiliates — every one of them reports a number, and the numbers never add up to an answer.
Worse, the advice you get is rarely neutral. Platforms grade their own homework. Agencies recommend what they're paid to run. Channels sell channels.
So budgets get set on last year's split, a gut feel, and whoever argued loudest in the room.
Time to remove the guesswork. It's the most expensive line in your P&L.
We measure what each channel actually earns. Then we prove it.
Marketing mix modelling (MMM) measures what each channel contributes to sales that the others wouldn't have delivered anyway. It does not rely on clicks nor last-touches. The true incremental effect of every dollar — across the whole funnel, online and offline, communicate and convert.
Each platform attributes the sale it last touched. Together they claim more than exists.
Know what contributes to the bottom line
We show you the channels that are driving sales, and by how much.
Know what does not contribute to the bottom line
We show you the spend that's decoration.
Know where the next dollar should go
We provide a reallocation plan, with the projected return, before you commit the money.
We provide you the model, the assumptions and the confidence to make your next decision.
Nobody pays us to recommend a channel.
Independent
We sell no media, no platform, no channel. We don't earn more either way — which is exactly why the answer can be trusted in the boardroom.
Proof, not opinions
We provide every recommendation with numbers and a confidence level. If we can't prove it, we don't say it.
We build, we don't just advise
We build our own models, warehouses, dashboards which you can continue to use in your day to day operations.
Global expertise
Our team is built on Asia Pacific expertise working with clients from London to Australia.
Frequently Asked Questions
What is marketing mix modelling, in one sentence?
It measures what each channel actually contributes to sales — including offline, and including the sales you'd have made anyway.
Do we have enough data?
Usually yes. MMM works on spend, footfall, sales history or any key metric your organisation has, not on tracking pixels or cookies — which is also why it keeps working as tracking gets harder. If you have at least 6 months of both, we can start. If you don't, we'll tell you on the first call.
How is this different from what our agency or platform reports?
Those measure the channel they run, with the method that flatters it. We measure every channel against each other, with the same method, and we don't earn anything from the result.
Do you know what's actually working?
Reach out and let's work on this together.
45, Jalan Medan Setia 1, Bukit Damansara
50490 Kuala Lumpur
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